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We look forward to welcoming you to the Royal Sonesta in Cambridge, MA on April 11 & 12!
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Monday, April 11
 

8:15am EDT

Breakfast
Monday April 11, 2022 8:15am - 9:00am EDT

9:00am EDT

Leadership Forum: Using Strategic Foresight to Envision Future Health Experiences
"Social change will be viewed as a push-pull process in which a Society is at once pulled forward by its own magnetic images of an idealized future and pushed from behind by its realized past."  - Frederik Polak, author of the classic work, The Image of the Future.

In a healthcare system that is wrought with complexity, there is no shortage of obstacles to overcome. But we have a real opportunity to create change, improve lives, and create a future wherein we can all thrive.

In this session, leaders from across the healthcare ecosystem will be asked to create experiential (visions )of the future based on a series of activities. First, we will ground ourselves in a current situation and create alternative futures by challenging ourselves to think outside of the box when considering "if this happens, then what could happen next." Then we will build experiential futures that tell us "stories from the future."

By envisioning the future, we can better comprehend the impact of the work we do each day and consider the potential implications, consequences, and opportunities that we have each day.

To request an invite please reach out to roundtable@madpow.net

Speakers
avatar for Liz Possee Corthell

Liz Possee Corthell

Senior Experience Strategist, Mad*Pow
 “My favorite moment in design is the moment right before synthesis, when you have a huge pile of research, quotes, observations, touch points, etc., all waiting to be turned into something magical. It’s an intimidating part of the process, but there’s nothing I love more than... Read More →
avatar for Martin Davis

Martin Davis

VP, Experience Strategist, Mad*Pow
Martin has worked extensively in all manner of design – from physical to digital design. His passion for designing new things drives him to continue to expand his skillset. Throughout his career, Martin has gone from fabrication, to exhibit design, to experience design, to strategy... Read More →


Monday April 11, 2022 9:00am - 12:00pm EDT
Room 3A

9:00am EDT

Workshop: Building a Practice of Inclusive Design
The COVID-19 pandemic has laid bare many of the inequities that exist in our society - particularly regarding healthcare. These are complex problems. But as designers, writers, strategists, creators, and those of us working in healthcare, we have the potential to help improve health equity. We have the opportunity to include or exclude our audiences through the choices we make in the design process. Inclusive design is a new way of working. It seeks to ensure that products and experiences are usable by all audience members - regardless of their age, ability, circumstance, or other differences.
 
And while inclusive design includes concrete actions, it is more than a set of checklists. It's a method and a mindset. And to be done well, inclusive design must be applied at all stages of a design process. Inclusive design begins with understanding your audience and learning from them. It requires engagement with your audience and working alongside them in the design process. But the work of inclusive design is never finished. It requires us to continue listening and learning from our audiences. This is the only way to ensure we are meeting them where they’re at with the things we create. 
 
The best part of inclusive design is that it doesn't just benefit some audience members! Inclusive design results in better experiences that benefit all audience members. And that, ultimately, is good for business.
 
In this workshop, we'll cover:
  • What inclusive design is and why it matters 
  • The benefits of inclusive design, for both users and organizations
  • Inclusive practices for research, content strategy, experience strategy, user experience and visual design
  • How to get started and apply inclusive design to your own processes
  • Hands-on practice with tools and resources you can use to support your inclusive design work

Speakers
avatar for Lauren McAuliffe

Lauren McAuliffe

Senior Visual Experience Designer, Mad*Pow
Lauren describes herself as a “late bloomer” who has always been an artist, but didn’t discover design until her 20s. “I quickly fell in love with the foundations of typography, and the rest is history.”Today, Lauren combines her passion for design with her commitment to... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →
avatar for Amy Wicks

Amy Wicks

Managing Director, Content Strategy, Mad*Pow
A good beginning is half the job. - Slovak ProverbIt’s no surprise that someone who began her career as an English teacher and native-speaker-for-hire in Bratislava, Slovakia, describes herself as curious about people’s journeys. Amy Wicks’ unique journey started in Montana... Read More →
avatar for Caitlin Gebhard

Caitlin Gebhard

Senior Content Strategist, Mad*Pow
Caitlin is passionate about normalizing disability and supporting disability justice through accessible design, from creating social spaces where everyone feels empowered, to designing technology, products, and services that can be easily and enjoyably used regardless of ability or... Read More →
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →


Monday April 11, 2022 9:00am - 12:00pm EDT
Room 3

9:00am EDT

Workshop: Introduction to Behavior Change Design for Health
Human behavior plays a central role in the prevention, management, and treatment of ill health. Being able to positively impact outcomes through the products, services, and programs we put out in the world requires a comprehensive yet practical understanding of how to influence behavior. 
In this hands-on workshop, we’ll introduce participants to evidence-based frameworks from behavioral and social science to empower teams to design the change they seek. 
Through a combination of short lectures and discussions, and collaborative design activities, participants will strengthen their understanding of behavioral drivers and the use of behavior change techniques in designing interventions for health behavior change across a variety of channels.

This 3-hour workshop will help you:
  • Identify and define the key behaviors linked to your outcome objectives
  • Determine the drivers and barriers that underpin priority behaviors
  • Select and implement behavior change techniques that target key influences on behavior
  • Apply behavioral science frameworks to guide research, design, and evaluation decisions
  • Systematically integrate behavioral science into your design process to understand, design, and deliver impactful behavior change interventions

Speakers
avatar for Dustin DiTommaso

Dustin DiTommaso

Senior Vice President, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin’s work integrates the study and application of behavioral science and human-centered design to the development of digital interventions that change real-world behaviors.In 2009, he founded the behavior change design practice at Mad*Pow where he... Read More →
avatar for Gina Nwose

Gina Nwose

Behavior Change Designer, Mad*Pow
Gina Nwose is a Behavior Change Designer at Mad*Pow. Coming from the world of engineering, Gina is no stranger to science - her work today involves the integration of theory and evidence as she aims to understand drivers of human behavior, harness those insights for good, and positively... Read More →


Monday April 11, 2022 9:00am - 12:00pm EDT
Room 1

9:00am EDT

Workshop: Practical JTBD: From Insight to Action
The concept of jobs to be done (JTBD) provides a lens through which we can understand value creation. It’s a straightforward principle: people “hire” products and services to get a job done. Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the approach has gotten a lot of attention recently. Still, practical ways of applying the concept of JTBD in real-world settings are largely missing.

This workshop is designed to give you concrete, practical skills use can use to apply JTBD to create high-value products and services. We’ll work in groups to get hands-on experience and have lively conversations. Find out how to create solutions customers want.

Here’s what we’ll cover:
  • Brief background on core concepts of JTBD
  • Scoping and researching the target job
  • Creating a job map
  • Finding opportunities and extended uses of JTBD

Speakers
avatar for Jim Kalbach

Jim Kalbach

Chief Evangelist, MURAL
Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard.Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly... Read More →


Monday April 11, 2022 9:00am - 12:00pm EDT
Room 2

12:00pm EDT

Lunch
Monday April 11, 2022 12:00pm - 12:45pm EDT
Ballroom Lobby

12:45pm EDT

Conference Kickoff
Speakers
avatar for Tiffany Mura

Tiffany Mura

SVP, Client Experience & Strategy, Health Practice Lead, Mad*Pow
Tiffany is a Renaissance woman: a published author, conversant in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →


Monday April 11, 2022 12:45pm - 1:05pm EDT
Ballroom

1:05pm EDT

Keynote: Flux: 8 Superpowers for Thriving in Constant Change
Author of Flux: 8 Superpowers for Thriving in Constant Change, April will help the audience understand how change is an ally and can be harnessed gracefully. She brings a positive way out of the constant overload of constant change into a new way of seeing, being, and living. The Flux Mindset is about unsticking your mind from the constructs and assumptions you unconsciously hold and re-evaluating how you see and show up in the world.

Speakers
avatar for April Rinne

April Rinne

Flux: 8 Superpowers for Thriving In Constant Change, Author
A World Economic Forum Young Global Leader and one of the “50 Leading Female Futurists” in the world, April Rinne is equal parts global authority, advocate, ally and adventurer. She sees trends early, understands their potential, and helps others do the same. Focus areas include the digital economy, sharing economy, future of work, travel and tourism, and public... Read More →


Monday April 11, 2022 1:05pm - 1:45pm EDT
Ballroom

1:45pm EDT

Keynote: Creating Equity At Work Through Design Thinking
The mission of the Work Equity research project at Boston College School of Social Work is to develop policies and practices that promote a caring, respectful, and inclusive community. Work Equity promotes open and honest conversations, fosters interdisciplinary collaborations, and expands access to opportunities for historically marginalized groups, including women, racial and ethnic populations, and the LGBTQ+ community. Dr. Bradley will discuss utilizing design thinking as a collaborative framework to organize employees and other constituents in producing conversations and solutions targeted at supporting equitable outcomes for all employees.

Speakers
avatar for Dr. Samuel L. Bradley, Jr.

Dr. Samuel L. Bradley, Jr.

Faculty Member, Boston College School of Social Work
Dr. Samuel L. Bradley, Jr. is a faculty member at the Boston College School of Social Work. His research focus is on innovation and equity within organizations. Within Boston College, Dr. Bradley is chair of the Leaders for the Equity and Justice in the Workplace certification and... Read More →


Monday April 11, 2022 1:45pm - 2:05pm EDT
Ballroom

2:05pm EDT

Coffee Break
Monday April 11, 2022 2:05pm - 2:20pm EDT
Ballroom Lobby

2:15pm EDT

Championing Global Users and Colleagues in Healthcare UX
As part of a large, global organization with headquarters in the US, Jody has seen first hand how end users around the world can be significantly hindered by US-centric product development. At best, they're confused by internationalization issues; at worst, they're unable to complete clinical workflows safely and effectively. As Cerner has grown their UX team presence outside of the US, Jody has also witnessed cross-cultural challenges for associates and teams within the company.

In order to understand these problems internally and externally, Jody conducted interviews with 55 colleagues around the world. The insights from this data have illuminated opportunities for improving how her team can design and develop products for their global clients, but also how they can work more empathetically and effectively across countries. Jody will share themes from her findings that are relevant for anyone who is working with global teams and/or clients, plus the steps she is taking to drive change in process and culture within her organization.

Moderators
avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey has been described as a “constructive contrarian.”She fits right in at Mad*Pow.As Director of Organizational Design & Strategy and the Design Transformation Practice Lead, she brings a human-centered approach to organizational change with degrees in psychology and humanistic... Read More →

Speakers
avatar for Jody Butts

Jody Butts

Senior Manager, User Experience, International, Cerner
Jody is a Senior Manager on Cerner's User Experience team. She is passionate about improving the experience of clinicians and patients around the world through her responsibility over International products and users. Jody also leads a team across countries focused on the design and... Read More →


Monday April 11, 2022 2:15pm - 2:40pm EDT
Room 2

2:15pm EDT

Policy, Partnerships, Empowerment, and Strategic Interventions : Cross-Disciplinary Approaches to and Perspectives on Designing Health Equity
Moderators
avatar for Jesse Flores

Jesse Flores

Experience Strategist, Mad*Pow
Jesse Flores is a self-described comprehensivist -- someone who thrives when working on project-based work. To Jesse, design offers the tools and approaches to remake the world in ways that better serve everyone, rather than the few. Accordingly, he’s passionate about getting good... Read More →
avatar for Chōkdee Rutirasiri

Chōkdee Rutirasiri

VP, Experience Strategy & Research, Mad*Pow
As a designer, technologist, and educator with 25+ years of experience, Chōkdee utilizes a human-centered approach, design thinking framework, and digital technologies to transform companies. His career encompasses social justice, equity, and inclusion at its core - designing systems... Read More →

Speakers
avatar for Maggi Price, Ph.D.

Maggi Price, Ph.D.

Counseling Psychologist and an Assistant Professor, Boston College School of Social Work
Dr. Maggi Price is a Counseling Psychologist and an Assistant Professor in the School of Social Work at Boston College where she runs the Affirm Lab. Dr. Price is an applied mental health disparities researcher who develops interventions to improve health outcomes for youth with stigmatized... Read More →
avatar for Feyi Aworunse, OD, FAAO

Feyi Aworunse, OD, FAAO

Optometrist, Nashville Healthcare Center
Dr. Feyi Aworunse's mission is to be a catalyst for change by sharing her experiences and gifts with others so they may be inspired and empowered to do the same. As a practicing optometrist at Nashville General Hospital, she is actively bridging the gap in access to eye care among... Read More →
avatar for Marissa McKeever

Marissa McKeever

Director of Government and Community Affairs, Sibley Memorial Hospital
Marissa McKeever, Esq. is the Director of Government and Community Affairs for Sibley Memorial Hospital. She is responsible for representing Sibley’s local legislative and regulatory interests; overseeing Certificate of Need applications in DC; and driving community priorities for... Read More →


Monday April 11, 2022 2:15pm - 3:10pm EDT
Room 1

2:20pm EDT

Meet C.L.Ai.R.A., an AI with purpose: How designing the first AI woman of color for social impact and equity led to a cultural phenomenon
At the height of the pandemic, Abran and the team at Create Labs dove headfirst into the world of GPT-3, NLP and large language models to explore its social impact use cases and possibility of creating greater diversity equity and inclusion with artificial intelligence. What they created soon became a cultural phenomenon. Insert C.L.Ai.R.A., arguably the most intelligent autonomous AI virtual human who also happens to be a curly-haired woman of color that has caught the attention of Black Enterprise Magazine, Afrotech, Ebony Magazine and Complex among others. In this session, her creator Abran Maldonado will discuss her development, supporting the OpenAI community as their Dev Ambassador, as well as the future possibilities of designing for equity using NLP.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Abran Maldonado

Abran Maldonado

Cofounder, Create Labs Ventures
Abran is the cofounder of Create Labs, an AI developer and a Dev Ambassador for OpenAI. Create Labs specializes in AI, metaverse and web3 design while creating new opportunities for the underserved community to gain access to cutting-edge technologies and enter the tech and media... Read More →


Monday April 11, 2022 2:20pm - 2:45pm EDT
Room 3

2:40pm EDT

Innovation as a Product: Lessons from Memorial Sloan Kettering Cancer Center’s Technology Incubation Team
Created in early 2020, Memorial Sloan Kettering had the opportunity to create and evolve technical innovation practices through the formation of a new Tech Incubation team within the larger internal IT organization. The Tech Inc team at MSK strives to prepare MSK for challenges and opportunities at the intersection of cancer care and technology through technical exploration and experimentation. 
 
Since its inception, MSK’s Tech Inc team has quadrupled its output and continuously monitors and refines its innovation process to meet the evolving demands of cancer care. This occurred amidst the backdrop of a global pandemic with all of the accompanying shifts in organizational ways of working. Learn about our process and how we believe it will support our organization’s digital transformation.

Moderators
avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey has been described as a “constructive contrarian.”She fits right in at Mad*Pow.As Director of Organizational Design & Strategy and the Design Transformation Practice Lead, she brings a human-centered approach to organizational change with degrees in psychology and humanistic... Read More →

Speakers
avatar for Louis Riccardi

Louis Riccardi

Product Manager, Memorial Sloan Kettering Cancer Center's Technology Incubation Group
Louis Riccardi is a Product Manager for Memorial Sloan Kettering’s Technology Incubation group, responsible for guiding a multidisciplinary team through experimentation at the intersection of cancer care and emerging tech. He specializes in Innovation Operations & Strategy, Digital... Read More →


Monday April 11, 2022 2:40pm - 3:00pm EDT
Room 2

2:45pm EDT

Why we’re using wearables in building design to measure experience
Imagine a future state where our buildings have at worst a neutral effect on our health and wellbeing, and ideally are health-promoting. How do we get there? A first step is to find ways to measure experience across environmental settings to better understand interactions between building design and occupant health and wellbeing. Emerging wearable technology provides relatively low cost and easy tools for measuring dimensions of the person-place ecosystem. By layering human and environmental data streams, we can monitor and map person-place interactions in realistic settings. Using project examples, I will describe how we are using wearable data to develop target design and behavioral goals, create data-driven experience maps, and monitor person-place interactions over time and across built environment settings for continuous improvement.
 
The ability to measure person-place interactions when combined with the technology to create dynamic environmental settings set the stage for a future-state where buildings can respond to and optimize human experience. In our current state, we use person-place ecosystem data to inform designs, building system updates, space-process alignment, and operational improvement. Integrating this practice into our design process brings us one step closer to designing for adaptive environments which will close the feedback loop by intuitively responding to occupant data.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Meredith Banasiak

Meredith Banasiak

Director of Research, BA/Science; Boulder Associates Architects
Meredith Banasiak, M.Arch., EDAC is Director of Research for BA/Science, the research and innovation group operating under Boulder Associates Architects, a healthcare design firm.  In this role, she is responsible for developing research partnerships with healthcare organizations... Read More →


Monday April 11, 2022 2:45pm - 3:05pm EDT
Room 3

3:00pm EDT

Realizing Design Operations to Realize Outcomes: A Framework for improving design practices inspired by 7 years of enhancements at Novo Nordisk
As designers, we know achieving superior real world treatment outcomes requires more than just clinical results. We know that improving a person’s quality of life and fulling human needs are the forces which turn the barely-tolerable burden of medical management into something meaningful and integral to a person’s life.

In this premiere of this talk, the author details how the Novo Nordisk Devices and Delivery solutions team has continued to evolve its design operations over the 7 years with measurable results. The author introduces new or under-appreciated opportunities where experience design can evolve to shape more holistic treatment experiences. The talk concludes with a framework for using within healthcare organizations to evaluate their own journey in advancing human-centered design operations.

Based on published case studies and never-before released research findings, this 25 minute talk can inspire the industry’s roadmap for improving design practices within pharmaceutical companies.

Moderators
avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey has been described as a “constructive contrarian.”She fits right in at Mad*Pow.As Director of Organizational Design & Strategy and the Design Transformation Practice Lead, she brings a human-centered approach to organizational change with degrees in psychology and humanistic... Read More →

Speakers
avatar for Alisan Atvur

Alisan Atvur

Principal UX Researcher, Design Thinking Catalyst, Novo Nordisk A/S
Alisan Atvur is principal UX researcher and design thinking catalyst at Novo Nordisk Devices and Delivery Solutions. His research focuses on designing solutions to support people living with chronic care. In 2020, his team’s work received two Design Value Awards from the Design... Read More →


Monday April 11, 2022 3:00pm - 3:20pm EDT
Room 2

3:05pm EDT

Experiments with Extended Reality (XR) Tech to Enhance Cancer Care
The Tech Incubation team at Memorial Sloan Kettering Cancer Center has explored a variety of hardware and software solutions to create applications in Extended Reality (XR) - a term that captures the spectrum of technologies that range from completely immersive Virtual Reality to Augmented Reality. This allowed us to experiment and innovate on new ways of providing novel and immersive experiences, as well as enhancing and augmenting telemedicine. We believe that our prototypes demonstrate that this technology could serve to humanize the experience of cancer care by 1) using simulation to better prepare patients for their treatment process, 2) providing emotional support and motivation to our younger patients, by engaging them through novel interactions with virtual AI companions and 3) helping patients and their caregivers feel more connected to their clinicians. We will describe how we have used these and other tools to rapidly develop XR proofs of concept.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Gijs Brouwer

Gijs Brouwer

Data science and Technology Research Lead TechIncubation DigITs - Technology Division, Memorial Sloan Kettering Cancer Center
Gijs Joost Brouwer is a computational neuroscientist (PhD) and psychologist (MA). After leaving NYU where he worked as a research scientist, he has worked for several technology startups, as well as working as a innovation specialist for humanitarian efforts at the United Nations... Read More →


Monday April 11, 2022 3:05pm - 3:25pm EDT
Room 3

3:10pm EDT

Spotlight Sessions: Equity by Design
Moderators
avatar for Jesse Flores

Jesse Flores

Experience Strategist, Mad*Pow
Jesse Flores is a self-described comprehensivist -- someone who thrives when working on project-based work. To Jesse, design offers the tools and approaches to remake the world in ways that better serve everyone, rather than the few. Accordingly, he’s passionate about getting good... Read More →
avatar for Chōkdee Rutirasiri

Chōkdee Rutirasiri

VP, Experience Strategy & Research, Mad*Pow
As a designer, technologist, and educator with 25+ years of experience, Chōkdee utilizes a human-centered approach, design thinking framework, and digital technologies to transform companies. His career encompasses social justice, equity, and inclusion at its core - designing systems... Read More →

Speakers
avatar for Adam Dole

Adam Dole

Co-Founder and Chief Operating Officer, Bento
Adam Dole is the Chief Operating Officer of Bento where he is responsible for overseeing Bento’s day to day strategy and operations. He began his career at NASA and was later named a Presidential Innovation Fellow where he served in the White House under the Obama Administration... Read More →
avatar for Marina Rakhilin

Marina Rakhilin

Research Coordinator, Affirm Lab, Boston College School of Social Work
Marina Rakhilin (they/them) is a Research Coordinator at the Affirm Lab (PI: Dr. Maggi Price), a research organization within the Boston College School of Social Work.


Monday April 11, 2022 3:10pm - 3:30pm EDT
Room 1

3:20pm EDT

Developing an equity- and anti-racism-focused design practice
Being cloistered at home at the start of the pandemic allowed us to engage more intently with the Black Lives Matter movement and to reflect more deeply on our roles in creating and perpetuating inequitable or discriminatory systems and outcomes. Our institution, like many others, crafted new commitments to Equality, Diversity, and Inclusion, and our design team has been able to help pursue these through various avenues and initiatives. But from the beginning, we have been interested in interrogating not only our institution's goals and outcomes, but also our own work within that much larger canvas. In what ways are our individual and collective design practices inequitable or biased? How might we transform them? 

For almost two years now, a group of design strategists has been facilitating ongoing, weekly work among our larger team to develop an equity- and anti-racism-focused design practice. We have slowly developed a process that includes collective learning and discussion as well as identification of challenges in applying what we have learned to our work. In response to these challenges, we have been prototyping new methods to practice equity and anti-racism through design, with varying degrees of impact; we have developed preliminary ways to measure our progress; and we have developed a two-year roadmap for what we hope to accomplish through this work together.  

In this talk, we will share what we have tried so far and what we believe its impact has been, both on our design practices and on decision-making among our institutional partners. We hope to join in conversation with other healthcare design teams around tactics and approaches to equity and anti-racism as a way to inspire us all to push ourselves further.

Moderators
avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey has been described as a “constructive contrarian.”She fits right in at Mad*Pow.As Director of Organizational Design & Strategy and the Design Transformation Practice Lead, she brings a human-centered approach to organizational change with degrees in psychology and humanistic... Read More →

Speakers
avatar for Javiera Arenas

Javiera Arenas

Design Strategist, Memorial Sloan Kettering Cancer Center
Javiera Arenas is a design strategist, part of the Design & Innovation Group (DIG) at Memorial Sloan Kettering Cancer Center (MSK). Javiera works with multidisciplinary teams both to conceptualize new products and services and to improve patient and staff experiences within existing... Read More →
avatar for Raj Kottamasu

Raj Kottamasu

Manager of Strategic Design, Memorial Sloan Kettering Cancer Center
Raj Kottamasu is a Manager of Strategic Design at Memorial Sloan Kettering Cancer Center (MSK). Having worked previously as a design strategist spurring and supporting initiatives within MSK's department of Hospital Operations, he now helps evolve and ensure high impact of design... Read More →
avatar for Hrudaya Veena Yanamandala

Hrudaya Veena Yanamandala

Design Strategist, Memorial Sloan Kettering Cancer Center (MSK)
Hrudaya Veena Yanamandala is a Design Strategist within Strategy and Innovation department at Memorial Sloan Kettering Cancer Center (MSK). She works in the intersection of Human Centered Design, Machine Learning, and Business Strategy. Her work currently involves designing new products... Read More →


Monday April 11, 2022 3:20pm - 3:40pm EDT
Room 2

3:25pm EDT

Designing Empathetic Virtual Clinical Trials
"It's easy to run a clinical trial!" said nobody, ever. A single deviation from a study's protocol can lead to an FDA audit. COVID forced a massive shift in healthcare towards digital care, but what happened to ongoing cancer research clinical studies requiring non-socially-distanced appointments, lab testing and medication administration?

The UX Design team and Clinical Research team at Memorial Sloan Kettering Cancer Center partnered together to quickly adapt the oncology clinical trial experience during COVID. Hear about a patient's clinical trial story, what clinical trials are and why they are difficult to complete, how MSK used design thinking to improve and adapt their clinical trial experience for the COVID-era, and what trends are shaping the future of clinical trial experiences.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Leemor Yuravlivker

Leemor Yuravlivker

UX Design Manager, Memorial Sloan Kettering Cancer Center
Leemor is a Brooklyn-based Manager of UX Design at Memorial Sloan Kettering Cancer Hospital in New York City. She leads the UX for clinical trial digitization initiatives and manages a growing team of 10+ designers. Previous to her current role, she led the design of Watson for Oncology... Read More →


Monday April 11, 2022 3:25pm - 3:50pm EDT
Room 3

3:30pm EDT

Trauma-Responsive Design Research: A Model for Change
Researchers and designers fully realize the range of severe and complex traumas that emerge in design practice and throughout all aspects of our lives. This talk will highlight the need for trauma-responsive shifts in design research and practice. Rachael will share examples of how others are pushing practice, as well as an emerging trauma-responsive design framework to help us see how moving through this critical work is not just necessary but possible.

Moderators
avatar for Jesse Flores

Jesse Flores

Experience Strategist, Mad*Pow
Jesse Flores is a self-described comprehensivist -- someone who thrives when working on project-based work. To Jesse, design offers the tools and approaches to remake the world in ways that better serve everyone, rather than the few. Accordingly, he’s passionate about getting good... Read More →
avatar for Chōkdee Rutirasiri

Chōkdee Rutirasiri

VP, Experience Strategy & Research, Mad*Pow
As a designer, technologist, and educator with 25+ years of experience, Chōkdee utilizes a human-centered approach, design thinking framework, and digital technologies to transform companies. His career encompasses social justice, equity, and inclusion at its core - designing systems... Read More →

Speakers
avatar for Rachael Dietkus, MSW, LCSW, CCTP

Rachael Dietkus, MSW, LCSW, CCTP

Founder, Social Workers Who Design
Rachael Dietkus is a designer, licensed clinical social worker, and certified trauma professional dedicated to trauma-responsive practices in design. After a 10-year career working with social justice and human rights non-profits, Rachael earned her MSW in 2010. After that, she went onto senior-level... Read More →


Monday April 11, 2022 3:30pm - 3:55pm EDT
Room 1

3:40pm EDT

Evolving Design & Innovation Practices Panel
Moderators
avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey has been described as a “constructive contrarian.”She fits right in at Mad*Pow.As Director of Organizational Design & Strategy and the Design Transformation Practice Lead, she brings a human-centered approach to organizational change with degrees in psychology and humanistic... Read More →

Speakers
avatar for Louis Riccardi

Louis Riccardi

Product Manager, Memorial Sloan Kettering Cancer Center's Technology Incubation Group
Louis Riccardi is a Product Manager for Memorial Sloan Kettering’s Technology Incubation group, responsible for guiding a multidisciplinary team through experimentation at the intersection of cancer care and emerging tech. He specializes in Innovation Operations & Strategy, Digital... Read More →
avatar for Alisan Atvur

Alisan Atvur

Principal UX Researcher, Design Thinking Catalyst, Novo Nordisk A/S
Alisan Atvur is principal UX researcher and design thinking catalyst at Novo Nordisk Devices and Delivery Solutions. His research focuses on designing solutions to support people living with chronic care. In 2020, his team’s work received two Design Value Awards from the Design... Read More →
avatar for Jody Butts

Jody Butts

Senior Manager, User Experience, International, Cerner
Jody is a Senior Manager on Cerner's User Experience team. She is passionate about improving the experience of clinicians and patients around the world through her responsibility over International products and users. Jody also leads a team across countries focused on the design and... Read More →
avatar for Javiera Arenas

Javiera Arenas

Design Strategist, Memorial Sloan Kettering Cancer Center
Javiera Arenas is a design strategist, part of the Design & Innovation Group (DIG) at Memorial Sloan Kettering Cancer Center (MSK). Javiera works with multidisciplinary teams both to conceptualize new products and services and to improve patient and staff experiences within existing... Read More →
avatar for Raj Kottamasu

Raj Kottamasu

Manager of Strategic Design, Memorial Sloan Kettering Cancer Center
Raj Kottamasu is a Manager of Strategic Design at Memorial Sloan Kettering Cancer Center (MSK). Having worked previously as a design strategist spurring and supporting initiatives within MSK's department of Hospital Operations, he now helps evolve and ensure high impact of design... Read More →
avatar for Hrudaya Veena Yanamandala

Hrudaya Veena Yanamandala

Design Strategist, Memorial Sloan Kettering Cancer Center (MSK)
Hrudaya Veena Yanamandala is a Design Strategist within Strategy and Innovation department at Memorial Sloan Kettering Cancer Center (MSK). She works in the intersection of Human Centered Design, Machine Learning, and Business Strategy. Her work currently involves designing new products... Read More →


Monday April 11, 2022 3:40pm - 3:55pm EDT
Room 2

3:55pm EDT

Coffee Break
Monday April 11, 2022 3:55pm - 4:10pm EDT
Ballroom Lobby

4:10pm EDT

Chair Yoga
Speakers
avatar for Paige Oldaker

Paige Oldaker

Director, Client Experience & Strategy, Mad*Pow
Paige enjoys identifying, growing, and cultivating relationships that impact change. She brings to Mad*Pow a broad background in marketing and sales that spans the development of strategic marketing campaigns for luxury brand publications, to fundraising for an at-risk children's... Read More →


Monday April 11, 2022 4:10pm - 4:20pm EDT
Ballroom

4:20pm EDT

Keynote: Human-Centered AI: Ensuring Human Control, Enhancing Human Performance
A new synthesis is emerging that integrates AI technologies with Human-Computer Interaction to produce Human-Centered AI (HCAI). Advocates of this new synthesis seek to amplify, augment, and enhance human abilities, so as to empower people, build their self-efficacy, support creativity, recognize responsibility, and promote social connections.

Researchers, developers, business leaders, policy makers and others are expanding the technology-centered scope of Artificial Intelligence (AI) to include Human-Centered AI (HCAI) ways of thinking. This expansion from an algorithm-focused view to embrace a human-centered perspective, can shape the future of technology so as to better serve human needs. Educators, designers, software engineers, product managers, evaluators, and government agency staffers.

can build on AI-driven technologies to design products and services that make life better for the users. These human-centered products and services will enable people to better care for each other, build sustainable communities, and restore the environment. The passionate advocates of HCAI are devoted to furthering human values, rights, justice, and dignity, by building reliable, safe, and trustworthy systems.
The talk will include examples, references to further work, and discussion time for questions. These ideas are drawn from Ben Shneiderman’s new book Human-Centered AI (Oxford University Press, February 2022).

Further information at: https://hcil.umd.edu/human-centered-ai

Speakers
avatar for Ben Shneiderman

Ben Shneiderman

Professor, University of Maryland
BEN SHNEIDERMAN (http://www.cs.umd.edu/~ben, https://en.wikipedia.org/wiki/Ben_Shneiderman) is a Distinguished University Professor in the Department of Computer Science, Founding Director (1983-2000) of the Human-Computer Interaction Laboratory (http://www.cs.umd.edu/hcil/), and... Read More →


Monday April 11, 2022 4:20pm - 5:00pm EDT
Ballroom

5:00pm EDT

Keynote: Neurodiversity in Inclusive Design
1 in 8 people is considered neurologically diverse, however, so many experiences and environments are still not designed to accommodate common neurological differences. These experiences can make it challenging to navigate, cause frustration, and in some cases, completely exclude the individuals from engaging. Designers need to increase awareness and identify common cognitive differences to anticipate barriers and design solutions that meet their needs. As inclusion continues to gain importance in cultural discourse, designers need to consider how different brains process, absorb, and retain information in order to truly create an inclusive experience.

Takeaways:
  • Understand the neurodiverse audience and common barriers they face in both the physical and digital space. 
  • Consider neurodiverse challenges and differences when creating inclusive policies and practices
  • How to create flexible and mindful experiences that allow neurodiverse people to engage and contribute
  • Provide foundational principles that you can incorporate into your teams, workspace and design process to build an experience that allows neurodiverse individuals to thrive.

Speakers
avatar for Lauren McAuliffe

Lauren McAuliffe

Senior Visual Experience Designer, Mad*Pow
Lauren describes herself as a “late bloomer” who has always been an artist, but didn’t discover design until her 20s. “I quickly fell in love with the foundations of typography, and the rest is history.”Today, Lauren combines her passion for design with her commitment to... Read More →


Monday April 11, 2022 5:00pm - 5:20pm EDT
Ballroom

5:20pm EDT

Keynote: Bolstering Nurse Innovation to Combat Systemic Failures in Healthcare
Speakers
avatar for Rebecca Love, RN, BS, MSN, FIEL

Rebecca Love, RN, BS, MSN, FIEL

Chief Clinical Officer, IntelyCare
Rebecca Love, RN, BS, MSN, FIEL  is an experienced nurse executive and first nurse featured on Ted.com, and part of the inagural nursing panel featured at SXSW 2018.  Rebecca, was the first Director of Nurse Innovation & Entrepreneurship in the United States at Northeastern School... Read More →


Monday April 11, 2022 5:20pm - 5:40pm EDT
Ballroom

5:40pm EDT

Day 1 Closing Remarks
Speakers
avatar for Amy Weber

Amy Weber

VP, Business Development, Mad*Pow
Amy enthusiastically helps her clients meet challenges. “I love when I’m able to bring an opportunity to my team and we collectively provide a solution. It makes my client’s job easier and it brings new experiences and learnings to my team.”Her career thus far includes business... Read More →


Monday April 11, 2022 5:40pm - 5:45pm EDT
Ballroom

5:45pm EDT

Cocktail Reception
Monday April 11, 2022 5:45pm - 7:00pm EDT
Ballroom Lobby
 
Tuesday, April 12
 

8:15am EDT

Breakfast
Tuesday April 12, 2022 8:15am - 9:00am EDT

9:00am EDT

Day 2 Kickoff
Speakers
avatar for Amy Weber

Amy Weber

VP, Business Development, Mad*Pow
Amy enthusiastically helps her clients meet challenges. “I love when I’m able to bring an opportunity to my team and we collectively provide a solution. It makes my client’s job easier and it brings new experiences and learnings to my team.”Her career thus far includes business... Read More →


Tuesday April 12, 2022 9:00am - 9:10am EDT
Ballroom

9:10am EDT

Keynote: Do no harm - How the health care sector is taking climate action
The health care sector is on the frontline of climate change, with patients bearing the shifting burden of disease attributable to climate change along with injuries and illnesses related to extreme weather events. These climate-driven, extreme weather disasters can also disrupt health care infrastructure, access, and delivery, at times when communities rely most on hospitals to remain open and operational. The health care sector has a healing mission; however its operations contribute to climate change and the burden of disease, with the health care sector responsible for 8.5% of US greenhouse gas emissions, which is not in keeping with the oath to “first, do no harm.”  As trusted messengers, health professionals have a historic opportunity to use their influence to promote climate-smart health care and climate solutions to protect public health.

Learning objectives

Participants will learn:
• How climate change impacts health
• How extreme weather events impact health care delivery, access and supply chains
• The environmental impact of the health care sector and opportunities to reduce the impact and promote resilient, climate-smart health care
• Why health professionals an be powerful advocates for climate solutions

Speakers
avatar for Dr. Amy Collins

Dr. Amy Collins

Senior Clinical Advisor for Physician Engagement, Health Care Without Harm
Dr. Amy Collins is a practicing emergency medicine physician in the Boston suburbs and a sustainable health care professional. She founded the sustainability committee at MetroWest Medical Center in 2007 and led the sustainability efforts there for seven years. Under her leadership... Read More →


Tuesday April 12, 2022 9:10am - 9:40am EDT
Ballroom

9:40am EDT

Keynote: Human-centered Business with JTBD
Today, consumers have real power: they can research your company’s background, compare customer ratings, and find better alternatives all with a simple tap. Increasingly, opportunities for growth come from the outside, from beyond the borders of an organization.

But despite a clear customer-centric imperative, traditional businesses have largely failed to change how they think about providing value. Part of the challenge is that resting a growth strategy on fuzzy concepts like “needs” is daunting. Risk-averse organizations struggle to grasp the customer perspective and align to it.
  
JTBD helps shift a collective mindset, from focusing on the organization and its solution to focusing on customers and their needs. More than a particular method, JTBD offers a way of seeing your markets, your organization, and your strategy.
This presentation will cover core concepts of JTBD and position it as a framework to help organizations become more human-centered.

Speakers
avatar for Jim Kalbach

Jim Kalbach

Chief Evangelist, MURAL
Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard.Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly... Read More →


Tuesday April 12, 2022 9:40am - 10:25am EDT
Ballroom

10:25am EDT

Lunch & Learn Announcements
Tuesday April 12, 2022 10:25am - 10:35am EDT
Ballroom

10:35am EDT

Coffee Break
Tuesday April 12, 2022 10:35am - 10:50am EDT
Ballroom Lobby

10:50am EDT

How Nurses Are Using Design to Create an Innovation Infrastructure in Healthcare
As the interest in, and need for, healthcare innovation increases, we must prepare nurses with the skills, knowledge, and experiences necessary to lead in these areas. In this talk we will discuss how we are infusing design concepts and methodologies into our nursing curriculum, both for traditional learning (classroom) and active-learning (accelerators). We will then discuss how that education is being translated for use in clinical practice that resonates with and across multiple stakeholders. Education and clinical case studies will be described.

Moderators
avatar for Rachael Acker

Rachael Acker

VP, Experience Strategy & Research, Mad*Pow
Rachael has cultivated an extensive career in human-centered digital transformation and UX research, spending her professional and personal life studying patterns and envisioning solutions to complex challenges. She is inspired by how technology connects people and is passionate about... Read More →

Speakers
avatar for Hiyam M. Nadel MBA, RN

Hiyam M. Nadel MBA, RN

Director of the Center for Innovations in Care Delivery, Massachusetts General Hospital (MGH)
Hiyam M. Nadel MBA, RN is the Director of the Center for Innovations in Care Delivery at Massachusetts General Hospital (MGH). In this role, she is both a mentor and “incubator” of ideas for front-line care-givers conceiving an idea, to prototyping and beyond. She is currently... Read More →
avatar for Marion Leary

Marion Leary

Director of Innovation, University of Penn School of Nursing
Marion Leary is the Director of Innovation at the University of Pennsylvania’s School of Nursing. As the Director of Innovation at Penn Nursing she works to amplify and educate nurses as leaders in health and healthcare innovation. Ms. Leary is a member of the American Nurses Association’s... Read More →


Tuesday April 12, 2022 10:50am - 11:10am EDT
Room 3

10:50am EDT

Digital Therapeutics in Mental Health
Digital Therapeutics are a rapidly evolving novel treatment modality that could potentially help avert a looming (mental) health crisis. In this talk, we’ll cover some example and experiences of developing digital therapeutics for mental health and highlight the critical role of design in Digital Therapeutics. Moreover, we’ll demonstrate how such interventions are not unique to mental health but a cornerstone of fundamentally improving treatment of all chronic disease.

Moderators
avatar for Tiffany Mura

Tiffany Mura

SVP, Client Experience & Strategy, Health Practice Lead, Mad*Pow
Tiffany is a Renaissance woman: a published author, conversant in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Joris van Dam, PhD

Joris van Dam, PhD

VP, Digital Strategy, EXAS
Joris van Dam, PhD, is a Digital Health Entrepreneur with 20 years experiences in Life Sciences. Since the early 2000’s, his work has focused on devising and launching innovate data and digital strategies to improve clinical research, clinical care, and public health outcomes. These... Read More →


Tuesday April 12, 2022 10:50am - 11:20am EDT
Room 1

10:50am EDT

Asking Better Questions with Behavioural Design
For over a decade the field of behavior change has been intoxicated with the premise that small changes can have a big impact. Subtle changes to plate sizes can reduce food waste by as much as 22%, and text message reminders can increase medical appointment attendance by 23%. These tweaks work impressively in an environment where people are motivated to perform the action and have access to basic services—most often, that environment is the Global North.

But what happens when internet service is limited? Or if the social services being promoted in reminder messages are still inaccessible? Or if the recipients don’t share your definition of “good health”? This is often the reality of much of the Global South, and less privileged sections of the Global North.

Behavioral science as practiced today is ill-equipped to confront structural barriers, inequity and historic inequality. The field could benefit more people by moving beyond nudge theory and toward a deeper understanding of the context and interconnected systems and processes that drive behavior. For example, COVID-19 vaccination data in the United States shows a stark disparity in who is getting jabbed—over 56% of white Americans are vaccinated compared to 10% of black Americans.  

While “misinformed” seems to be the dominant perception of America’s vaccine resistant, that overlooks a very real history of distrust keeping communities away from the vaccine. Imagine your grandparents telling you that the US government was intentionally withholding life-saving medicine from black men with Syphilis for 40 years. It’s no wonder black communities might be resistant towards a government-backed vaccine.

The question of “how to boost vaccine uptake in resistant communities” would be a severe dilution of the issue. “How do you increase uptake of a health service in communities that have been historically abused by health systems?” is much more accurate. Better, more specific  questions lead to better, more effective solutions. But arriving at better questions requires a better approach: one that marries behavioural science with human-centered design.

This presentation will explore how to incorporate local culture, social norms, and politics to create more effective public health strategies by introducing a behavioral model that helps us pose better questions to the communities we work with. Through our recent work in Nepal, the Philippines and Ethiopia, we will discuss how the lived experiences of community members can revolutionize the way we design health services.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

Senior Vice President, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin’s work integrates the study and application of behavioral science and human-centered design to the development of digital interventions that change real-world behaviors.In 2009, he founded the behavior change design practice at Mad*Pow where he... Read More →

Speakers
avatar for Pauline Kabitsis

Pauline Kabitsis

Behavioural Scientist, Common Thread
Pauline Kabitsis is an Applied Behavioural Scientist at Common Thread. Her work focuses on applying Behavioural Insights for Public Health in the Global South, including increasing birth registration in Namibia and Ethiopia, combating misinformation on polio vaccination in West Africa... Read More →


Tuesday April 12, 2022 10:50am - 11:25am EDT
Room 2

11:10am EDT

Adapting and Creating Healing Environments: Lessons Nurses Have Learned From the COVID-19 Pandemic
Healthcare professionals are challenged to create work environments that promote quality healthcare facilities and quality outcomes. More than ever, healthcare professionals are challenged to care for patients at the expense of their own wellbeing. Healthcare professionals are overwhelmed, experience emotional exhaustion and burn out, and report depersonalization and lack of personal accomplishment. The impact of these emotional and physical characteristics of the healthcare professionals’ work environment have been elevated for critical examination and intervention Two important initiatives: Healthy Nurse Healthy Nation and the Well-Being Initiative were launched by the American Nurses Association to support the mental health, well-being, and resilience of all healthcare professionals.

This presentation describes current research exploring the built environment’s impact on the wellbeing of healthcare professionals, and how healthcare professionals can leverage research to improve their working life. Florence Nightingale’s Environmental Adaptation Theory is also introduced. She believed that the environment could be altered to allow the laws of nature to influence healing. Her theory emerged from her empirical observation that poor or difficult environments led to poor health and disease. Nightingale’s theory helps us understand how to design improved environments for healthcare professionals and patients. As healthcare professionals, we need to identify ways to tie people, place, and process together to create healing spaces for staff and patients.

Moderators
avatar for Rachael Acker

Rachael Acker

VP, Experience Strategy & Research, Mad*Pow
Rachael has cultivated an extensive career in human-centered digital transformation and UX research, spending her professional and personal life studying patterns and envisioning solutions to complex challenges. She is inspired by how technology connects people and is passionate about... Read More →

Speakers
avatar for Terri Zborowsky

Terri Zborowsky

Design Researcher, HGA
Following in the footsteps of Florence Nightingale who understood that aspects of the place, such as daylight, cleanliness and even variety of space impact the stress of her patients. I have been inspired as a design researcher to focus my research and research methods on discovering... Read More →
avatar for Debbie Gregory

Debbie Gregory

Senior Clinical Consultant for the Technology Planning Group, Smith, Seckman, Reid, Inc.
Debbie Gregory is Senior Clinical Consultant for the Technology Planning Group at Smith, Seckman, Reid, Inc., a national engineering firm. Dr. Gregory is a national leader in healthcare design, innovation, and transformation.  As a nurse executive and interior designer, Dr. Gregory... Read More →


Tuesday April 12, 2022 11:10am - 11:30am EDT
Room 3

11:20am EDT

Novel Therapies Inspire Novel Engagement Practices
Individualized cell and gene therapies are promising in their novel approach for treating disease. In life sciences we can also explore novel engagement models for making individualized therapies available - in both clinical trial and commercial settings.  Health Care Providers who prescribe cell and gene therapies are no longer just the customer - they are rapidly becoming a key partner for ensuring zero-error supply chain processes that confirm the correct patient is being treated with an individualized therapy.  At Genentech/Roche and Accenture we recognize that these novel therapies are being launched in a world where health care providers are overwhelmed by the redundancy of digital channels for engaging manufacturers.  We aim to remove the friction in the engagement process so that together we can focus more on the patient and less on the portal.

Moderators
avatar for Tiffany Mura

Tiffany Mura

SVP, Client Experience & Strategy, Health Practice Lead, Mad*Pow
Tiffany is a Renaissance woman: a published author, conversant in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Susanna Goldenstein

Susanna Goldenstein

Principal Business Analyst, Genentech, Inc
25+ years experience as an IT professional in the biotech pharmaceutical industry with a focus on healthcare provider digital engagement software and experience design.  10 years experience with patient access to care services in the US commercial market and most recently 3 years... Read More →
avatar for Kenny Gibbons

Kenny Gibbons

Life Sciences Product Manager, Accenture
Kenny is a product management and technology consulting professional who has a passion for helping businesses adapt to the increasingly digital world. He has successfully led product strategies that help clients transform, implement and adopt new practices and business models at a... Read More →


Tuesday April 12, 2022 11:20am - 11:45am EDT
Room 1

11:25am EDT

Analogue Lessons for the Digital World
Poor adherence to chronic medication results in poor treatment outcomes, disease progression and costs health systems billions annually in unnecessary tests, preventable visits to doctors and hospitalisations.

A common misconception is that poor adherence is a single behaviour. Rather, it is a collection of behaviours, which are difficult to change and even harder to accurately monitor and evaluate. As such, designing innovative interventions to increase treatment adherence requires a nuanced, multifaceted and interdisciplinary approach.

In my session I talk through the behavioural science lessons I learnt while researching and designing FebriSol, an analogue solution aimed at increasing treatment adherence in developing countries. Specifically, I show how my learning in a low fidelity analogue context can be combined with, and applied to, increasing the efficacy of digital interventions in the future.

From the session the audience will gain an understanding of the behavioural science theory as well as the challenges and key questions to consider when designing adherence solutions for patients on chronic medication.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

Senior Vice President, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin’s work integrates the study and application of behavioral science and human-centered design to the development of digital interventions that change real-world behaviors.In 2009, he founded the behavior change design practice at Mad*Pow where he... Read More →

Speakers
avatar for Ricky Stoch

Ricky Stoch

Founder, Studio Fundi
Ricky is an award winning human-centred designer and consultant specialising in research-based projects at the intersection of visual communication and behavioural design. Through her work she aims to solve problems, change behaviour, democratise information and communicate big ideas... Read More →


Tuesday April 12, 2022 11:25am - 11:55am EDT
Room 2

11:30am EDT

Healing Our Profession by Diversifying The Nursing Narrative
Two nurse presenters will discuss how they used the synergy of micro-learning, design, and social media to explore the relevance of nursing history in the present day with their Nurses You Should Know project. By expanding the nursing narrative, they re-imagined who we think of when we think about nurses. The Nurses You Should Know project is a capstone of the inaugural Johnson & Johnson Nurse Innovation Fellowship.



Moderators
avatar for Rachael Acker

Rachael Acker

VP, Experience Strategy & Research, Mad*Pow
Rachael has cultivated an extensive career in human-centered digital transformation and UX research, spending her professional and personal life studying patterns and envisioning solutions to complex challenges. She is inspired by how technology connects people and is passionate about... Read More →

Speakers
avatar for Ravenne Aponte, BA, BSN

Ravenne Aponte, BA, BSN

PhD Student, University of Pennsylvania School of Nursing
Ravenne Aponte is a historian, educator, and pediatric critical care registered nurse. She is currently a second-year doctoral student at the University of Pennsylvania School of Nursing in the Barbara Bates Center for the Study of History of Nursing and co-creator of Nurses You Should... Read More →
avatar for Joanna Seltzer Uribe

Joanna Seltzer Uribe

Clinical Informatics Nurse, CareWell Health
Joanna Seltzer Uribe is a registered nurse with a Master's in Nursing Informatics. She is currently a doctorate of education candidate with the Rossier School of Education's interdisciplinary program in organizational change. Her forthcoming dissertation is titled White Nurses, White... Read More →


Tuesday April 12, 2022 11:30am - 11:50am EDT
Room 3

11:45am EDT

A Patient Centric Approach: Putting Experience Design into Practice
What elements are needed to transform patient centricity from a “nice-to-have” to an essential business approach and why should we care?  Listen in as we explore patient centricity essentials, methods to better understand patients through experience design practice, and share a real-world example of how a patient centric approach can help organizations uncover barriers and opportunities to support an optimal patient experience.

Moderators
avatar for Tiffany Mura

Tiffany Mura

SVP, Client Experience & Strategy, Health Practice Lead, Mad*Pow
Tiffany is a Renaissance woman: a published author, conversant in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Erica Devine

Erica Devine

Senior Manager, Patient Support Stakeholder Experience, Otsuka
Erica spent the earlier part of her career in pharmacy clinical practice, pharmaceutical sales and patient support, and non-profit leadership.  Much of her career has been concentrated on providing pharmacy services for a large community mental health patient population, leading... Read More →


Tuesday April 12, 2022 11:45am - 12:10pm EDT
Room 1

11:50am EDT

Innovation for Wellbeing Faculty Fellowship: the OSU Dream Team
Background: Nearly 70% of faculty experience very high levels of stress and 25% experience burnout. This results in high turnover, poor student experiences, and decreased faculty health and wellbeing. Integrative Nurse coaching (INC) can help address faculty burnout by assisting clients in establishing goals and embarking on new lifestyle behaviors that help to achieve work life integration and satisfaction. 
Aims: Our goal was to evaluate a faculty coaching and fellowship program to support faculty health and wellbeing while creating innovation competency and enhancing a culture of innovation.

Methods: We employed an INC paradigm and used the Theory of Integrative Nurse Coaching and a Holistic Transcendental Leadership Model for Enhancing Innovation, Creativity and Well-being, to coach 5 junior faculty to build confidence and competence in innovation and enhance wellbeing. We also equipped faculty with the skills to coach one another and utilize what they learned in the program to enhance their work community. We offered monthly group and individual coaching and used a qualitative research thematic analysis to determine themes important for the fellow and group experiences, identify outcomes, and create recommendations for the future.

Findings: Over the course of one year, fellows self-reported higher levels of life satisfaction and wellbeing. We identified the following themes. 1. Enhanced connection, comradery, and support; 2. Increased confidence and competence in navigating academia; 3. Shift to an Innovation Mindset; 4. Increased ability to identify and manage stress and burnout. An unexpected outcome of this program was that fellows experienced a shift, and transformation from focusing solely on individual needs to addressing the needs of the collective community at the college.

Conclusion: Nurse coaching is an effective strategy to address faculty burnout. Additional research is needed to evaluate the Innovation Faculty Fellowship program and its impact on the academic community.

Moderators
avatar for Rachael Acker

Rachael Acker

VP, Experience Strategy & Research, Mad*Pow
Rachael has cultivated an extensive career in human-centered digital transformation and UX research, spending her professional and personal life studying patterns and envisioning solutions to complex challenges. She is inspired by how technology connects people and is passionate about... Read More →

Speakers
avatar for Taura Barr

Taura Barr

CEO, Consultant and Coach, TauraBarr.com
Taura L. Barr PhD RN FAHA HWNC-BCc is an internationally recognized Nurse Scientist, Entrepreneur and certified coach with expertise in innovation, entrepreneurship, and neuroimmunology. She has been a nurse for 17 years, and launched 5 companies, most notably Valtari Bio a stroke... Read More →


Tuesday April 12, 2022 11:50am - 12:00pm EDT
Room 3

11:55am EDT

Innovation in Life Sciences Panel Discussion
Moderators
avatar for Tiffany Mura

Tiffany Mura

SVP, Client Experience & Strategy, Health Practice Lead, Mad*Pow
Tiffany is a Renaissance woman: a published author, conversant in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →

Speakers
avatar for Joris van Dam, PhD

Joris van Dam, PhD

VP, Digital Strategy, EXAS
Joris van Dam, PhD, is a Digital Health Entrepreneur with 20 years experiences in Life Sciences. Since the early 2000’s, his work has focused on devising and launching innovate data and digital strategies to improve clinical research, clinical care, and public health outcomes. These... Read More →
avatar for Susanna Goldenstein

Susanna Goldenstein

Principal Business Analyst, Genentech, Inc
25+ years experience as an IT professional in the biotech pharmaceutical industry with a focus on healthcare provider digital engagement software and experience design.  10 years experience with patient access to care services in the US commercial market and most recently 3 years... Read More →
avatar for Kenny Gibbons

Kenny Gibbons

Life Sciences Product Manager, Accenture
Kenny is a product management and technology consulting professional who has a passion for helping businesses adapt to the increasingly digital world. He has successfully led product strategies that help clients transform, implement and adopt new practices and business models at a... Read More →
avatar for Erica Devine

Erica Devine

Senior Manager, Patient Support Stakeholder Experience, Otsuka
Erica spent the earlier part of her career in pharmacy clinical practice, pharmaceutical sales and patient support, and non-profit leadership.  Much of her career has been concentrated on providing pharmacy services for a large community mental health patient population, leading... Read More →


Tuesday April 12, 2022 11:55am - 12:25pm EDT
Room 1

11:55am EDT

Using chatbots and behavioral change coding to help people quit smoking during the Covid-19 pandemic.
The World Health Organization (WHO) has traditionally positioned itself as a source of reliable, credible information targeting governments, public health workers and scientists, policy makers and international partners implementing health programmes. At the start of 2020, the Coronavirus pandemic saw people all over the globe turn to the WHO for official health information and advice. 

In response, the World Health Organization (WHO) partnered with Praekelt.org to launch WHO HealthAlert, a WhatsApp chatbot providing people on the ground (currently in more than 200 countries) with reliable, timely information and tools to inspire behaviour change in users and empower individuals to take care of their own health. This involved providing necessary resources on COVID-19 and other health concerns exacerbated by the pandemic. This influenced the development of several behavioural change tools focusing on various areas of healthcare, such as smoking cessation, stress management and addressing misinformation.

The Smoking Cessation program was created by the WHO to encourage people to quit smoking tobacco. With COVID-19 affecting the respiratory tract, smokers risk suffering from more severe cases of COVID-19 or even death. There is extensive evidence that mobile phone-based support for smoking cessation is effective. Adapted from an existing SMS-based program, the Quit Challenge is a 42-day global behavioural change program to encourage smokers to quit smoking once and for all. It was influenced by research on addictive behaviours that informed a taxonomy of behaviour change techniques used in individual behavioural support for smoking cessation (Mitchie et al).

The Quit Challenge is designed to deliver short, engaging messages every day at predetermined times. Initially launched in English only, the program is now available in the six United Nations languages (English, Arabic, Chinese, French, Russian and Spanish). All messaging and content was developed in plain language and evaluated for clarity and comprehension, allowing the service to address common challenges in this domain with regards to inclusivity, diversity and equity. 

Evidence from the program shows that the service is helping thousands of users quit their smoking habits once and for all. The behavioural techniques used to create the Quit Challenge will aid in the development of more effective digital services moving forward. Our hope is that our learnings can be adapted and applied across a broader spectrum of health domains.

Moderators
avatar for Dustin DiTommaso

Dustin DiTommaso

Senior Vice President, Behavior Change Design, Mad*Pow
A designer and researcher, Dustin’s work integrates the study and application of behavioral science and human-centered design to the development of digital interventions that change real-world behaviors.In 2009, he founded the behavior change design practice at Mad*Pow where he... Read More →

Speakers
avatar for Emma van Damme

Emma van Damme

Service Designer, Praekelt.org
Emma van Damme is a passionate, empathetic, and spirited Service Designer at Praekelt.org. She is a seasoned conceptual thinker, and UI / UX designer, with an advanced set of execution skills within the digital design discipline. Emma is an advocate for considered user experiences... Read More →


Tuesday April 12, 2022 11:55am - 12:25pm EDT
Room 2

12:00pm EDT

Health Experiences That Heal & Empower Frontline Workers Panel
Moderators
avatar for Rachael Acker

Rachael Acker

VP, Experience Strategy & Research, Mad*Pow
Rachael has cultivated an extensive career in human-centered digital transformation and UX research, spending her professional and personal life studying patterns and envisioning solutions to complex challenges. She is inspired by how technology connects people and is passionate about... Read More →

Speakers
avatar for Ravenne Aponte, BA, BSN

Ravenne Aponte, BA, BSN

PhD Student, University of Pennsylvania School of Nursing
Ravenne Aponte is a historian, educator, and pediatric critical care registered nurse. She is currently a second-year doctoral student at the University of Pennsylvania School of Nursing in the Barbara Bates Center for the Study of History of Nursing and co-creator of Nurses You Should... Read More →
avatar for Joanna Seltzer Uribe

Joanna Seltzer Uribe

Clinical Informatics Nurse, CareWell Health
Joanna Seltzer Uribe is a registered nurse with a Master's in Nursing Informatics. She is currently a doctorate of education candidate with the Rossier School of Education's interdisciplinary program in organizational change. Her forthcoming dissertation is titled White Nurses, White... Read More →
avatar for Hiyam M. Nadel MBA, RN

Hiyam M. Nadel MBA, RN

Director of the Center for Innovations in Care Delivery, Massachusetts General Hospital (MGH)
Hiyam M. Nadel MBA, RN is the Director of the Center for Innovations in Care Delivery at Massachusetts General Hospital (MGH). In this role, she is both a mentor and “incubator” of ideas for front-line care-givers conceiving an idea, to prototyping and beyond. She is currently... Read More →
avatar for Terri Zborowsky

Terri Zborowsky

Design Researcher, HGA
Following in the footsteps of Florence Nightingale who understood that aspects of the place, such as daylight, cleanliness and even variety of space impact the stress of her patients. I have been inspired as a design researcher to focus my research and research methods on discovering... Read More →
avatar for Debbie Gregory

Debbie Gregory

Senior Clinical Consultant for the Technology Planning Group, Smith, Seckman, Reid, Inc.
Debbie Gregory is Senior Clinical Consultant for the Technology Planning Group at Smith, Seckman, Reid, Inc., a national engineering firm. Dr. Gregory is a national leader in healthcare design, innovation, and transformation.  As a nurse executive and interior designer, Dr. Gregory... Read More →


Tuesday April 12, 2022 12:00pm - 12:20pm EDT
Room 3

12:25pm EDT

Lunch & Learn: So You Want to Improve the Patient Experience, But How? (HINT: Ask Patients!)
If you’re at HXD, you want to design better experiences for patients, but how do you get patient input in order to design those experiences with them? In this session we will explore several layers to consider when it comes to getting patient input into your health innovations. We will talk through when you may choose to use quantitative vs qualitative approaches, and which specific methods may work best depending on your objective. But methods are only one piece of the puzzle, you also need to be cognizant of how you actually ask patients through thoughtful approaches. We will explore potential pitfalls when it comes to question development, and walk you through some exciting methodologies to capture rich, robust patient insights! And of course, we will talk through how you pick a representative sample of patients to help you get meaningful and inclusive insights. Come with your questions and use cases for us to talk through in this interactive session!

Speakers
avatar for Jen Horonjeff

Jen Horonjeff

Co-Founder & CEO, Savvy Cooperative
Jen Horonjeff, PhD, is a patient advocate and the founder & CEO of Savvy Cooperative, the first and only patient-owned co-op that helps innovators connect directly with diverse patients in order to get the insights they need to build better and more inclusive healthcare solutions... Read More →


Tuesday April 12, 2022 12:25pm - 1:15pm EDT
Room 1

12:25pm EDT

Lunch Break
Tuesday April 12, 2022 12:25pm - 1:25pm EDT
Ballroom Lobby

1:25pm EDT

Designing for Human Transformation
Science validates magic.
Business enables change.
Technology creates possibilities.
Art triggers emotion.
Design fosters connections.

Transformative technology merges these five disciplines to create solutions for humans to become the best versions of themselves. This talk will illustrate how this can be done, with wearables that help people experience blissful sleep, heal from depression and anxiety, reach peak physical performance, or control their hand tremors.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Phnam Bagley

Phnam Bagley

Partner + Creative Director, Nonfiction Design
Phnam is a partner and creative director at Nonfiction, a San Francisco-based design firm that turns science fiction into reality for a better future.She is a French industrial designer and space architect with 15 years of experience creating cutting-edge hardware in Wearables, Audio... Read More →


Tuesday April 12, 2022 1:25pm - 1:45pm EDT
Room 3

1:25pm EDT

From One-to-One to Many-to-Many
Over the last several years, CMS has been pressuring the healthcare industry, particularly practices and payers working in Value Based Care models, to reduce cost and increase the quality of healthcare. The industry’s response to this pressure has traditionally been to throw more work on providers and clinical staff – requiring them to check off extensive lists of “care gaps” in the context of single, face-to-face visits with individual patients. Of late, new modes of interaction are emerging that break this paradigm, enabling clinicians and support staff to deliver care outside of the traditional encounter model, across an entire cohort or population of patients. 

In this presentation, athenahealth Principal Designer, Danielle Hicks, discusses the impact of the current paradigm on the provider/patient experience. She proposes a new model for working on complex healthcare products that acknowledges the complex ecosystem of actors involved in delivering high-quality, high-value healthcare. Attendees will take away a nuanced understanding of the multi-dimensional and dynamic ecosystem in which a diverse set of healthcare professionals act to close care and documentation gaps. With this new context in mind, attendees will imagine more ways they are enabled act (both on patient-facing and payer-facing experiences) to influence patient outcomes.

Moderators
avatar for Kevin Silver

Kevin Silver

VP, Experience Design, Mad*Pow
Kevin is a design leader and strategist who lives to create meaningful products and services that delight customers and meet business goals. His career as a user experience designer includes working with companies like Wayfair, IDEXX Laboratories and Tyler Technologies, as well as... Read More →

Speakers
avatar for Danielle Hicks

Danielle Hicks

Principal Designer, athenahealth
Danielle is currently a Principal Designer at athenahealth, focusing on innovative approaches to healthcare delivery. Prior to joining athenahealth, Danielle spent 6 years at Bose, where as a Health UX Design Lead she worked on leading edge sleep and hearing technologies, among dozens... Read More →


Tuesday April 12, 2022 1:25pm - 1:50pm EDT
Room 1

1:25pm EDT

My Mental Health Crisis Plan: A Tool that Redesigns Information Access so Individuals Have a Voice During a Mental Health Crisis
While many technology-based mental health tools exist, very few focus on helping people who have serious mental illness (SMI). Even fewer help individuals when they experience a mental health crisis. New and innovative digital tools are needed to design better access to mental health services for people who have SMI. My Mental Health Crisis Plan is one of those innovative tools. It is an app developed by SMI Adviser that allows individuals who have SMI to create a psychiatric advance directive (PAD) that guides their treatment during a mental health crisis. My Mental Health Crisis Plan redesigns the current, challenging way that PADs are created, stored, shared, and accessed. It offers a free, accessible way for individuals, family members, and clinicians to collaborate, support people in crisis, and provide person-centered care.The app is an evidence-based, innovative solution that designs new pathways to access information at the most critical time. My Mental Health Crisis Plan wraps in a focus on:

Trust -- by incorporating best practices around privacy, the app allows individuals to easily create and share sensitive mental health data in a secure way

User-Centered Design -- careful attention to detail around UI/UX, health literacy, and accessibility ensures that the app is highly usable and engaging for people before, during, and after a crisis

Implementation -- through hands-on training and educational resources that accompany the app, SMI Adviser helps encourage activation at points of care for people who have SMI

This session is led by experts in digital health and design on the SMI Adviser team. They take you through the story of how My Mental Health Crisis Plan redesigns access to information that is key to person-centered care during a mental health crisis. SMI Adviser is funded by the Substance Abuse and Mental Health Services Administration (SAMHSA) and administered by the American Psychiatric Association.

Moderators
avatar for Liz Possee Corthell

Liz Possee Corthell

Senior Experience Strategist, Mad*Pow
 “My favorite moment in design is the moment right before synthesis, when you have a huge pile of research, quotes, observations, touch points, etc., all waiting to be turned into something magical. It’s an intimidating part of the process, but there’s nothing I love more than... Read More →
avatar for Amy Wicks

Amy Wicks

Managing Director, Content Strategy, Mad*Pow
A good beginning is half the job. - Slovak ProverbIt’s no surprise that someone who began her career as an English teacher and native-speaker-for-hire in Bratislava, Slovakia, describes herself as curious about people’s journeys. Amy Wicks’ unique journey started in Montana... Read More →

Speakers
avatar for John Torous MD, MBI

John Torous MD, MBI

Director of Digital Psychiatry, Beth Israel Deaconess Medical Center
John is director of the digital psychiatry division, in the Department of Psychiatry at Beth Israel Deaconess Medical Center, a Harvard Medical School affiliated teaching hospital, where he also serves as a staff psychiatrist and academic faculty. He has a background in electrical... Read More →


Tuesday April 12, 2022 1:25pm - 2:00pm EDT
Room 2

1:45pm EDT

Changing Mental Healthcare Treatment through AI + Psychedelics
650 million people struggle with mental health worldwide, but current treatment options are inaccessible, inadequate, and often ineffective. Nue Life was created as a solution for those who have not had success with traditional mental health medications and treatments. Through the power of psychedelics and AI technology used to create a truly effective and personalized treatment plan, Nue Life has created a platform that can revolutionize the mental health care industry as we know it.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Aditya Sankarabhotla

Aditya Sankarabhotla

VP of Technology & AI, Nue Life Health
Aditya has over a decade of experience in applied data science and machine learning across Retail, Automobile and Healthcare sectors. During his career he's led teams to develop and deploy AI powered solutions delivering tangible business results at scale. In his current position... Read More →


Tuesday April 12, 2022 1:45pm - 2:00pm EDT
Room 3

1:50pm EDT

Redesigning Discharge Planning for Value-Based Care: Lessons Learned from Deploying a Novel Decision Support System and Workflow to Optimize Care Transitions
The number of elderly patients (age 65+) in the United States is expected to double by 2050. Due to the increased likelihood of age-related chronic illness, this population often faces “crossroads moments” in their care trajectory. These are windows of time when focused intervention by health insurers and care teams can prevent step-wise decline and promote health-related quality of life. Opportunities to intervene in this manner often occur at care transitions, making tools that enable timely, objective, and holistic care plans essential. Unfortunately, currently available care coordination tools rely heavily on rudimentary decision trees and aggregated data sets that are insufficient to facilitate real-time decision-making or patient-individualized care plans. Suboptimal care coordination results in unnecessary healthcare utilization/interventions, worse outcomes, and at least $75 billion/year of wasted healthcare expenditure.

To address this issue, Radial Analytics designed Smart Placement, a novel AI platform for health systems and insurers to make better data-driven decisions around care transitions. This talk will report on our lessons learned from real-world Smart Placement deployments, including our efforts to design new workflows that promote collaboration and transparency between health systems and insurers. Our users include both discharge planners at hospitals and utilization management nurses employed by Medicare Advantage plans. Historically, interactions between these two user groups have been characterized by friction and misalignment. This talk will explore how we used design thinking in the context of value-based care to drive partnership between these users. We will explore the importance of design team dynamics that incorporate clinical, technical, and business expertise. With demonstrated in-field results and sustained ROI, our findings have broad relevance for other design and innovation teams seeking to fuse novel technology and workflow across the continuum of care.

Moderators
avatar for Kevin Silver

Kevin Silver

VP, Experience Design, Mad*Pow
Kevin is a design leader and strategist who lives to create meaningful products and services that delight customers and meet business goals. His career as a user experience designer includes working with companies like Wayfair, IDEXX Laboratories and Tyler Technologies, as well as... Read More →

Speakers
avatar for Anant Vasudevan

Anant Vasudevan

Medical Director, Radial Analytics
Anant is a practicing hospitalist at Brigham and Women’s Hospital in Boston and an Instructor in Medicine at Harvard Medical School. He is also the Medical Director at Radial Analytics. He has an undergraduate degree in Mechanical Engineering from Stanford, received his MD at the... Read More →


Tuesday April 12, 2022 1:50pm - 2:10pm EDT
Room 1

2:00pm EDT

How virtual care eliminates barriers to sleep disorder screening and long term care
Obstructive Sleep Apnea (OSA) is a fast growing sleep disorder and major health crisis in the United States. The CDC estimates that approximately 20% of Americans have some level of OSA, yet 80%-90% of these individuals go undiagnosed and untreated. In addition, patients that do receive OSA treatment are often non-compliant for several reasons, one major reason is a lack of ongoing support. This talk aims to discuss how virtual care can eliminate many of the barriers patients face during screening to treatment, monitoring and support.

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Dr. Chelsie Rohrscheib (Ph.D)

Dr. Chelsie Rohrscheib (Ph.D)

Head Sleep Expert and Neuroscientist, Wesper
Dr. Chelsie Rohrscheib (Ph.D) is the head sleep expert and neuroscientist at Wesper, an at-home sleep technology company that aims to make screening for common sleep disorders, like sleep apnea, easier and more accessible to patients around the globe. Prior to joining Wesper, Chelsie... Read More →


Tuesday April 12, 2022 2:00pm - 2:15pm EDT
Room 3

2:00pm EDT

Case Study: Co-designing a task sharing model with a Behavioral Health team to meet the needs of patients and providers
Nearly half of the 60 million adults and children living with mental health conditions in the United States go without any treatment. Rural areas are regularly designated “Health Professional Shortage Areas” - in which the ratio of mental health professionals to residents is smaller than 1 per 30,000 people. One solution to help address this is to train healthcare providers in a primary care setting, such as care managers (who aren’t required to be credentialed), to use evidence based psychosocial interventions under the supervision of therapists. This both increases the access to mental health treatments for patients and allows the therapists to focus on providing care “at the highest level of their license”.

The University of Washington’s ALACRITY Center’s mission is to improve the reach of mental health treatments for underserved communities using a human centered design approach. We understood that therapists can be concerned that their professional territory is being encroached upon, and care managers can feel unprepared for this work. Therefore, we collaborated with Bighorn Valley Health Center (BVHC) that oversees 6 clinics across rural Montana to co-design a task-sharing model of how their therapists and care managers could work together to use Behavioral Analysis (BA) with their patients. By working with our partners to understand their setting, identify and address concerns, and consider obstacles to implementation, we were able to design a model that solves their problems of care managers being underutilized in their role while the therapists were being stretched thin. Most importantly, our participatory design process created a model that was well received by the staff and provided more support for patients between sessions.

Moderators
avatar for Liz Possee Corthell

Liz Possee Corthell

Senior Experience Strategist, Mad*Pow
 “My favorite moment in design is the moment right before synthesis, when you have a huge pile of research, quotes, observations, touch points, etc., all waiting to be turned into something magical. It’s an intimidating part of the process, but there’s nothing I love more than... Read More →
avatar for Amy Wicks

Amy Wicks

Managing Director, Content Strategy, Mad*Pow
A good beginning is half the job. - Slovak ProverbIt’s no surprise that someone who began her career as an English teacher and native-speaker-for-hire in Bratislava, Slovakia, describes herself as curious about people’s journeys. Amy Wicks’ unique journey started in Montana... Read More →

Speakers
avatar for Emily Friedman

Emily Friedman

User Research & Design Lead, UW ALACRITY Center
Emily Friedman is a designer, researcher, and human factors/usability specialist. Focused on health care delivery, she has led product and service design efforts with an emphasis on user experience and ethnographic research. Emily earned her master’s in Industrial Design from the... Read More →


Tuesday April 12, 2022 2:00pm - 2:30pm EDT
Room 2

2:10pm EDT

How to Drive Digital Patient Engagement Without Losing the Human Connection
Our current world is seeing an influx of digital solutions and technology designed to help improve patient care: less in-office care, better tracking apps and patient portals, and much more data. But, does more data mean a better experience? Not necessarily. Even with more connected experiences, it's possible to still drive some patients farther away, particularly if they feel that their experience is becoming too computerized or automated. So, how do we effectively use digital tools but still remain connected to each individual patient? Pairing a consistent, trusted, reliable live engagement model with a scalable backend technology infrastructure is the key to keeping humanization in healthcare. In today's talk, we'll show you how this model, ground in behavior change science and operated on a Salesforce-based platform, can get industry-leading results without sacrificing the human-to-human connection.  

Moderators
avatar for Kevin Silver

Kevin Silver

VP, Experience Design, Mad*Pow
Kevin is a design leader and strategist who lives to create meaningful products and services that delight customers and meet business goals. His career as a user experience designer includes working with companies like Wayfair, IDEXX Laboratories and Tyler Technologies, as well as... Read More →

Speakers
avatar for Andrea Arauz, CSM

Andrea Arauz, CSM

Growth Product Manager, Pack Health
Andrea Arauz is a growth leader with experience in product management, B2B sales, and B2C marketing. She is passionate in challenging the current standards of the US healthcare system by building products and services that create better outcomes and experiences for patients.Andrea... Read More →


Tuesday April 12, 2022 2:10pm - 2:30pm EDT
Room 1

2:15pm EDT

Reimagining the Future of the Patient Experience
What does the future of the patient experience look like? Is it VR in waiting rooms? Who takes care of caregivers? How do we define 'technology' and 'humanity'? How do we strategically choose to resolve the tension between tech and the humans that create and use it? What does a truly patient-centric experience look like? These are some of the questions we will attempt to answer during our talk. We look forward to sharing and collaborating with you!

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Marisha Thakker

Marisha Thakker

Co-Founder, Spicebox Collective
Marisha is a lawyer, strategist, and legal technologist. Her experience ranges from innovating at global law firms like Dentons to helping Broadway theatres become more eco-friendly. She worked in Europe and Asia before completing her Masters of Law at Cornell Tech. Her current work as co-founder of Spicebox involves humanizing healthcare and helping organizations build internal innovation capacity through strategic design... Read More →


Tuesday April 12, 2022 2:15pm - 2:30pm EDT
Room 3

2:30pm EDT

Designing Friction-free Experiences with Service Design
As all industries seek to improve their end-to-end customer experience, there are typically complex orchestrations of digital and physical interactions, resources, and technologies required to make it happen. As the healthcare industry becomes more challenging to navigate—both with how patients access care and how providers deliver it—there’s no better time to embrace transformation through service design; to leverage technology, people, and processes that support healthcare consumers in the convenience economy.

The modern consumer expects all of their experiences to be flawless and friction-free, but often has low confidence that this expectation will be met in their healthcare journey. Barriers exist everywhere, from scheduling an appointment to filing a complaint to accessing customer support. To meet consumer expectations, healthcare providers need to fundamentally rebuild their experiences for a connected world. This is a transformation that requires us to elevate our thinking beyond just making products easier to use. Instead, it requires us to focus on human-to-human interactions first, and design digital experiences as an extension of them, to transform how we serve patients across every touchpoint, digital and physical.

In this talk, I’ll explore how healthcare organizations can leverage service design with confidence to improve touchpoints across the consumer end-to-end experience. And how service design methodology can align teams on a shared vision of surface-to-core functions that support them, seamlessly. All in effort to provide consumers of healthcare with frictionless, holistic, and superior experiences that enhance quality of care.

Moderators
avatar for Kevin Silver

Kevin Silver

VP, Experience Design, Mad*Pow
Kevin is a design leader and strategist who lives to create meaningful products and services that delight customers and meet business goals. His career as a user experience designer includes working with companies like Wayfair, IDEXX Laboratories and Tyler Technologies, as well as... Read More →

Speakers
avatar for Jon Robinson

Jon Robinson

Director of Product Design, Pager
Jon is the Director of Product Design at Pager, a platform delivering an all-in-one care experience to healthcare consumers. Prior to that, he was a Principal of Experience Strategy and Design at Slalom—a global consulting firm—where he helped organizations react to the Covid... Read More →


Tuesday April 12, 2022 2:30pm - 2:50pm EDT
Room 1

2:30pm EDT

The Race for Mental health
The pandemic has vastly increased both awareness and funding to the mental health landscape. Apps, books, wearables, and virtual care services have skyrocketed. The majority of these services (or at least the ones with the most funding) are taking a similar approach as most other companies in their position, a "race neutral" approach. They're targeting the largest market of people who show interest and ability to buy the product, and that just happens to be mostly middle and upper income white people.
I believe, in a society built on race, nothing is race neutral. In mental and physical health it's nearly impossible to take race and culture out of the equation. The disparities in health outcomes are well known, but there's surprisingly little disparity in health approaches. How might taking a race and identity inclusive approach to mental health allow us to reach more audiences in more meaningful and authentic ways? In my talk I'll explore the question "what if, in order to reduce health disparities, we shouldn't be searching for ways to treat people the same, but rather how to treat them differently?"

Moderators
avatar for Liz Possee Corthell

Liz Possee Corthell

Senior Experience Strategist, Mad*Pow
 “My favorite moment in design is the moment right before synthesis, when you have a huge pile of research, quotes, observations, touch points, etc., all waiting to be turned into something magical. It’s an intimidating part of the process, but there’s nothing I love more than... Read More →
avatar for Amy Wicks

Amy Wicks

Managing Director, Content Strategy, Mad*Pow
A good beginning is half the job. - Slovak ProverbIt’s no surprise that someone who began her career as an English teacher and native-speaker-for-hire in Bratislava, Slovakia, describes herself as curious about people’s journeys. Amy Wicks’ unique journey started in Montana... Read More →

Speakers
avatar for Jaryn Miller

Jaryn Miller

Sr. Service Designer, Headspace
Jaryn is a Service Designer, writer, & advisor focused on mental health and wellbeing. More specifically, his work centers Black people and other oppressed communities and explores how design might support the many ways trauma manifests in our lives and communities. He began this... Read More →


Tuesday April 12, 2022 2:30pm - 3:00pm EDT
Room 2

2:30pm EDT

Panel Talk: Tension Between Humanity & New Technology
What does the future of patient experience look like? Is it VR in waiting rooms? Personalized waiting rooms? Who cares about caregivers? How do we design better spaces, processes and systems that address the needs of patients, staff, caregivers and healthcare organizations on a systemic level in a sustainable way? These are some of the questions we'll attempt to answer during our talk. Based on months of research and case studies within the healthcare industry, we are excited to share and collaborate!

Moderators
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →

Speakers
avatar for Phnam Bagley

Phnam Bagley

Partner + Creative Director, Nonfiction Design
Phnam is a partner and creative director at Nonfiction, a San Francisco-based design firm that turns science fiction into reality for a better future.She is a French industrial designer and space architect with 15 years of experience creating cutting-edge hardware in Wearables, Audio... Read More →
avatar for Aditya Sankarabhotla

Aditya Sankarabhotla

VP of Technology & AI, Nue Life Health
Aditya has over a decade of experience in applied data science and machine learning across Retail, Automobile and Healthcare sectors. During his career he's led teams to develop and deploy AI powered solutions delivering tangible business results at scale. In his current position... Read More →
avatar for Dr. Chelsie Rohrscheib (Ph.D)

Dr. Chelsie Rohrscheib (Ph.D)

Head Sleep Expert and Neuroscientist, Wesper
Dr. Chelsie Rohrscheib (Ph.D) is the head sleep expert and neuroscientist at Wesper, an at-home sleep technology company that aims to make screening for common sleep disorders, like sleep apnea, easier and more accessible to patients around the globe. Prior to joining Wesper, Chelsie... Read More →
avatar for Marisha Thakker

Marisha Thakker

Co-Founder, Spicebox Collective
Marisha is a lawyer, strategist, and legal technologist. Her experience ranges from innovating at global law firms like Dentons to helping Broadway theatres become more eco-friendly. She worked in Europe and Asia before completing her Masters of Law at Cornell Tech. Her current work as co-founder of Spicebox involves humanizing healthcare and helping organizations build internal innovation capacity through strategic design... Read More →


Tuesday April 12, 2022 2:30pm - 3:00pm EDT
Room 3

3:00pm EDT

Coffee Break
Tuesday April 12, 2022 3:00pm - 3:15pm EDT
Ballroom Lobby

3:15pm EDT

Keynote: Co-creating community-led solutions for social work with Latinx populations
Rocío Calvo, Founder of the Latinx Leadership Initiative (LLI), housed within Boston College’s school of social work, focuses on developing social work leaders equipped to work with Latinx communities on sustainable solutions for complex problems. The pandemic exacerbated long-standing inequities in health care access and quality for Latinx communities. Rocío will tell the story of how she conceived the program almost 10 years ago and grew it into what it is today - a statewide resource. She will highlight how the program collaborates with different communities to create culturally and linguistically congruent programs to improve the health care experience of Latinx populations.

Speakers
avatar for Rocío Calvo, PhD

Rocío Calvo, PhD

Associate Professor Director, Latinx Leadership Initiative (LLI), Boston College, School of Social Work
Rocío Calvo, PhD, is Associate Professor of Global Practice at the Boston College School of Social Work. She is also the Founding Director of the Latinx Leadership Initiative (LLI), and co-leads the Grand Challenge Initiative Achieve Equal Opportunity for All of the American Academy of Social Work & Social Welfare. Her work focuses on the role of public services on the integration of immigrants and their children. She also studies how socioeconomic and cultural... Read More →


Tuesday April 12, 2022 3:15pm - 3:45pm EDT
Ballroom

3:45pm EDT

Keynote: Age-inclusive Design is Foundational for Global Health Equity
One in six people globally will be aged 60 years or older by 2030. Tech giants and Agetech start-ups are starting to focus more on this growing demographic.  But design for older adults requires an understanding of the complex intersections of age & ability. Age-Inclusive Design employs human entered design methodology, accessible design standards, plain language and positive imagery to create a framework to understand the intersection of age + ability, in order to create better technology products/services. AARP is supporting innovators in understanding opportunities, illuminating trends, creating global networks and co-creating best practices with industry leaders in order to ensure that the growing marketplace of digital products effectively meets the needs of older adults into the future.

Speakers
avatar for Michael Phillips

Michael Phillips

Director, Technology Strategy & Partnerships, AARP
Michael Phillips is the Director of Technology and Partnerships at AARP and is dedicated to supporting AARP’s important social mission through technology inclusion.  Michael has led internal and external technology initiatives at AARP for over 18 years, including tech industry... Read More →


Tuesday April 12, 2022 3:45pm - 4:15pm EDT
Ballroom

4:15pm EDT

Keynote: Behavior Change at Headspace Health
Headspace Health is a behavior change company. Behavioral science sits at the core of everything we do and of how we empower our members toward building life-changing habits that support their mental health and wellness. This talk will cover how our team has leveraged behavior change science, including the COM-B model, to significantly increase member engagement with health behaviors.

Speakers
avatar for Christelle Ngnoumen, PhD

Christelle Ngnoumen, PhD

Principal Behavioral Scientist, Headspace Health
Dr. Christelle Ngnoumen is an applied behavioral scientist and user researcher who aims to align people's attention with their intentions to deliver empowering experiences. She is Principal Behavioral Scientist at Headspace Health where she leads internal and external research programs... Read More →


Tuesday April 12, 2022 4:15pm - 4:45pm EDT
Ballroom

4:45pm EDT

Closing Remarks
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Speakers
avatar for Tiffany Mura

Tiffany Mura

SVP, Client Experience & Strategy, Health Practice Lead, Mad*Pow
Tiffany is a Renaissance woman: a published author, conversant in several languages, avid runner, and a brilliant businesswoman who also loves to travel, bake, read, paint and write. She’s creative, curious, and adventurous. She considers the publication of her nonfiction book, The... Read More →


Tuesday April 12, 2022 4:45pm - 4:50pm EDT
Ballroom
 
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