We look forward to welcoming you to the Royal Sonesta in Cambridge, MA on April 11 & 12!
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Tuesday, April 12 • 2:10pm - 2:30pm
How to Drive Digital Patient Engagement Without Losing the Human Connection

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Our current world is seeing an influx of digital solutions and technology designed to help improve patient care: less in-office care, better tracking apps and patient portals, and much more data. But, does more data mean a better experience? Not necessarily. Even with more connected experiences, it's possible to still drive some patients farther away, particularly if they feel that their experience is becoming too computerized or automated. So, how do we effectively use digital tools but still remain connected to each individual patient? Pairing a consistent, trusted, reliable live engagement model with a scalable backend technology infrastructure is the key to keeping humanization in healthcare. In today's talk, we'll show you how this model, ground in behavior change science and operated on a Salesforce-based platform, can get industry-leading results without sacrificing the human-to-human connection.  

avatar for Kevin Silver

Kevin Silver

VP, Experience Design, Mad*Pow
Kevin is a design leader and strategist who lives to create meaningful products and services that delight customers and meet business goals. His career as a user experience designer includes working with companies like Wayfair, IDEXX Laboratories and Tyler Technologies, as well as... Read More →

avatar for Andrea Arauz, CSM

Andrea Arauz, CSM

Growth Product Manager, Pack Health
Andrea Arauz is a growth leader with experience in product management, B2B sales, and B2C marketing. She is passionate in challenging the current standards of the US healthcare system by building products and services that create better outcomes and experiences for patients.Andrea... Read More →

Tuesday April 12, 2022 2:10pm - 2:30pm EDT
Room 1