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Monday, April 11 • 9:00am - 12:00pm
Workshop: Practical JTBD: From Insight to Action

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The concept of jobs to be done (JTBD) provides a lens through which we can understand value creation. It’s a straightforward principle: people “hire” products and services to get a job done. Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the approach has gotten a lot of attention recently. Still, practical ways of applying the concept of JTBD in real-world settings are largely missing.

This workshop is designed to give you concrete, practical skills use can use to apply JTBD to create high-value products and services. We’ll work in groups to get hands-on experience and have lively conversations. Find out how to create solutions customers want.

Here’s what we’ll cover:
  • Brief background on core concepts of JTBD
  • Scoping and researching the target job
  • Creating a job map
  • Finding opportunities and extended uses of JTBD

avatar for Jim Kalbach

Jim Kalbach

Chief Evangelist, MURAL
Jim Kalbach is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard.Jim is the author of three books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly... Read More →

Monday April 11, 2022 9:00am - 12:00pm EDT
Room 2