The concept of jobs to be done (JTBD) provides a lens through which we can understand value creation. It’s a straightforward principle: people “hire” products and services to get a job done. Although companies like Strategyn and The Rewired Group have been using the JTBD for many years, the approach has gotten a lot of attention recently. Still, practical ways of applying the concept of JTBD in real-world settings are largely missing.
This workshop is designed to give you concrete, practical skills use can use to apply JTBD to create high-value products and services. We’ll work in groups to get hands-on experience and have lively conversations. Find out how to create solutions customers want.
Here’s what we’ll cover:
- Brief background on core concepts of JTBD
- Scoping and researching the target job
- Creating a job map
- Finding opportunities and extended uses of JTBD
