We look forward to welcoming you to the Royal Sonesta in Cambridge, MA on April 11 & 12!
Please remember your proof of COVID-19 vaccination and a mask.
Back To Schedule
Monday, April 11 • 3:00pm - 3:20pm
Realizing Design Operations to Realize Outcomes: A Framework for improving design practices inspired by 7 years of enhancements at Novo Nordisk

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

As designers, we know achieving superior real world treatment outcomes requires more than just clinical results. We know that improving a person’s quality of life and fulling human needs are the forces which turn the barely-tolerable burden of medical management into something meaningful and integral to a person’s life.

In this premiere of this talk, the author details how the Novo Nordisk Devices and Delivery solutions team has continued to evolve its design operations over the 7 years with measurable results. The author introduces new or under-appreciated opportunities where experience design can evolve to shape more holistic treatment experiences. The talk concludes with a framework for using within healthcare organizations to evaluate their own journey in advancing human-centered design operations.

Based on published case studies and never-before released research findings, this 25 minute talk can inspire the industry’s roadmap for improving design practices within pharmaceutical companies.

avatar for Lindsey Messervy

Lindsey Messervy

Director, Organizational Design & Strategy, Mad*Pow
Lindsey has been described as a “constructive contrarian.”She fits right in at Mad*Pow.As Director of Organizational Design & Strategy and the Design Transformation Practice Lead, she brings a human-centered approach to organizational change with degrees in psychology and humanistic... Read More →

avatar for Alisan Atvur

Alisan Atvur

Principal UX Researcher, Design Thinking Catalyst, Novo Nordisk A/S
Alisan Atvur is principal UX researcher and design thinking catalyst at Novo Nordisk Devices and Delivery Solutions. His research focuses on designing solutions to support people living with chronic care. In 2020, his team’s work received two Design Value Awards from the Design... Read More →

Monday April 11, 2022 3:00pm - 3:20pm EDT
Room 2