We look forward to welcoming you to the Royal Sonesta in Cambridge, MA on April 11 & 12!
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Monday, April 11 • 9:00am - 12:00pm
Workshop: Building a Practice of Inclusive Design

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The COVID-19 pandemic has laid bare many of the inequities that exist in our society - particularly regarding healthcare. These are complex problems. But as designers, writers, strategists, creators, and those of us working in healthcare, we have the potential to help improve health equity. We have the opportunity to include or exclude our audiences through the choices we make in the design process. Inclusive design is a new way of working. It seeks to ensure that products and experiences are usable by all audience members - regardless of their age, ability, circumstance, or other differences.
And while inclusive design includes concrete actions, it is more than a set of checklists. It's a method and a mindset. And to be done well, inclusive design must be applied at all stages of a design process. Inclusive design begins with understanding your audience and learning from them. It requires engagement with your audience and working alongside them in the design process. But the work of inclusive design is never finished. It requires us to continue listening and learning from our audiences. This is the only way to ensure we are meeting them where they’re at with the things we create. 
The best part of inclusive design is that it doesn't just benefit some audience members! Inclusive design results in better experiences that benefit all audience members. And that, ultimately, is good for business.
In this workshop, we'll cover:
  • What inclusive design is and why it matters 
  • The benefits of inclusive design, for both users and organizations
  • Inclusive practices for research, content strategy, experience strategy, user experience and visual design
  • How to get started and apply inclusive design to your own processes
  • Hands-on practice with tools and resources you can use to support your inclusive design work

avatar for Lauren McAuliffe

Lauren McAuliffe

Senior Visual Experience Designer, Mad*Pow
Lauren describes herself as a “late bloomer” who has always been an artist, but didn’t discover design until her 20s. “I quickly fell in love with the foundations of typography, and the rest is history.”Today, Lauren combines her passion for design with her commitment to... Read More →
avatar for Nedret Sahin

Nedret Sahin

Senior Experience Strategist, Mad*Pow
For Nedret, humans are the best part of human-centered design. Her fascination with people and their behavior led her to experience design and strategy, a perfect fit for her endless curiosity and desire to learn.Nedret comes to Mad*Pow with a B.S. in Marketing, Information Design... Read More →
avatar for Amy Wicks

Amy Wicks

Managing Director, Content Strategy, Mad*Pow
A good beginning is half the job. - Slovak ProverbIt’s no surprise that someone who began her career as an English teacher and native-speaker-for-hire in Bratislava, Slovakia, describes herself as curious about people’s journeys. Amy Wicks’ unique journey started in Montana... Read More →
avatar for Caitlin Gebhard

Caitlin Gebhard

Senior Content Strategist, Mad*Pow
Caitlin is passionate about normalizing disability and supporting disability justice through accessible design, from creating social spaces where everyone feels empowered, to designing technology, products, and services that can be easily and enjoyably used regardless of ability or... Read More →
avatar for Megan Campos

Megan Campos

Director, Experience Research, Mad*Pow
Megan has always been creative, and a job at a local web and print agency was the lightbulb moment that led her to immerse herself in all things design.Since then, Megan has been fully committed to building her research skills. Through her Master’s coursework at Bentley University... Read More →

Monday April 11, 2022 9:00am - 12:00pm EDT
Room 3